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In recent years, digital transformation has gained tremendous popularity and has become a necessity for every enterprise across the globe. If your company wants to stay relevant and get ahead of rivals, digital transformation is one vital strategy you can’t overlook.
In recent years, we’ve seen many disruptive technologies that have revolutionized the tech space. And mobile apps are arguably among the most disruptive ones and thus play a pivotal role in digital transformation success.
With that being said, let us explore the significant benefits of investing in mobile app development for digital transformation.
The rapid growth of Mobile Apps
In 2023, there will be 6.92 billion smartphone users globally, making up 86.41% of the world’s population, as per Statista. More than 50% of the digital media traffic and usage comes in via apps, while users spend over $380 billion on in-app purchases.
Source: Statista
Given the tremendous growth of mobile apps, it’s not extravagant to say that they are the top tenet of digitalization.
Previously, enterprises tended to treat mobile apps as an independent entity rather than a key catalyst in digital transformation. Yet, when applied correctly, mobile applications can undoubtedly expedite the digital transformation pace and bring significant advantages to corporations
Here are several vital parameters and aspects through which mobile apps can drive your digital transformation initiatives.
Raise your customer service standards
The ultimate goal of every digital transformation project is to enhance the customer experience. As consumers increasingly depend on mobile devices, what’s a perfect medium to reach potential users and cater to the needs of existing customers other than mobile apps?
With the development of mobile apps, you can easily send personalized push notifications to your clients while uncovering unconventional consumer touchpoints.
Incorporating AI-powered chatbots in mobile apps has drastically transformed customer service like never before. Instead of calling a customer service desk or queuing in line waiting for customer service reps, customers can now search for information rapidly from anywhere at any time with AI technology. Its ability to immediately answer customers' questions or requests in real-time has opened up more opportunities for organizations to boost sales and foster customer loyalty.
Improved adaptability and portability
When planning to transform workflow digitally, there are two crucial components that you need to prioritize: portability and adaptability. Bringing processes and communications on mobile apps can help you hit both targets in one go.
Adaptability refers to how easy it is for your teams to modify their communications and communications as needed. With mobile software systems, managers can evaluate the team’s performance with future optimization in mind. A workflow optimization app can also help you to automate tedious, repetitive tasks and establish predefined rules. Such applications can reduce human error, making business processes cost-effective and more productive.
Portability in an enterprise ecosystem allows staff to work at their convenience. Although it has less of an immediate effect, it has a significant long-term impact on employee productivity.
Giving teams the freedom to work at the time and places of their choice can empower them to be more efficient and creative, especially when working from home has gradually become the norm.
Access to real-time data
Data and analytics are key enablers of digital transformation. They assist businesses in discovering new opportunities and improving decision-making and operational efficiency. With the increased usage of mobile apps, they have become an excellent medium for enterprises to collect users’ data and analyse customer journeys.
Regarding enterprise apps, real-time analytics can be deployed to monitor team performance, assess productivity, and acquire a first-hand understanding of any issues that arise. Meanwhile, they carry out a task and how it affects overall business value.
Key Factors for a Successful Mobile App
To derive maximum benefits for businesses, digital applications and platforms need to be interoperable and integrated with other industry-specific software solutions, such as ERP (Enterprise resources planning), CRM (Customer relationship management), HRM, etc. to improve connectivity and optimize business processes in the long run.
The future of digital applications strategy will likely involve the principles of agility, innovation, and cloud-based. And such digital applications should be built based on microservices architecture - where components are loosely coupled, allowing for deployment and scaling independently of one another.
Such goals can be achieved with the help of IT service providers. Through partnering with a technology vendor, you'll have access to a variety of resources and skills without sketching your budgets. Working with an outsourced digital team will also expose you to new industry insights and perspectives, leading to the generation of innovative ideas for your products.
Conclusion
A digital transformation is something that most businesses can’t refuse to embrace. Every organization must engage in some form of digital initiatives since the technology landscape is changing and consumers are growing more demanding and aspirational. Most customers also favour mobile experience from brands and readily adopt mobile solutions.
Given its benefits of enhanced customer experience, adaptability and portability alongside the capability of providing real-time data, mobile technology is arguably the best way to launch your digital footprints.
Are you planning to build a mobile app that can kick off your digital transformation journey? With years of experience in the IT industry, our experts can help you modernize legacy digital apps, provide innovative solutions, and improve digital user experience.
