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Ho Chi Minh, 25th April 2023, KMS Solutions announced an expansion of their partnership with AppsFlyer, a global leader in marketing measurement. Through this new collaboration, the two companies will help Vietnamese enterprises delight customers with engaging marketing campaigns and make instant decisions with a suite of comprehensive mobile marketing analytics solutions.
In 2022, the number of mobile applications downloaded in Vietnam reached 3.49 billion, with the total paid app revenue being approximately 506 million U.S. dollars, according to Statista. In light of the significant increase in mobile app usage recently, many businesses have prioritized mobile-first experience and sought a robust solution that can assist them in effectively getting visibility into performance and maximizing Lifetime Value (LTV).
Understanding the needs of businesses to effectively track and analyze the performance of their mobile marketing campaigns and channels in order to build customer loyalty, AppsFlyer has introduced a cutting-edge mobile marketing analytics solution that has gained significant traction among corporations globally.
However, to fully penetrate the Vietnamese market and cater to the specific needs of local clients, it is crucial for AppsFlyer to collaborate with a strong and experienced partner. That's where KMS Solutions comes into play. With a wealth of experience in delivering exceptional data analytics services across various industries, KMS Solutions is well-positioned to provide the necessary expertise and support.
What sets KMS Solutions apart is their deep understanding of the mobile marketing landscape in Vietnam. They have a thorough grasp of the unique challenges and requirements faced by businesses operating in this market. By leveraging their extensive knowledge and insights, KMS Solutions can effectively assist clients in maximizing the potential of the AppsFlyer mobile marketing analytics solution.
The collaboration between KMS Solutions and AppsFlyer is indicated to level up the mobile marketing analytics strategy of Vietnamese enterprises with:
- Accurate and insightful data provided from omnichannel marketing activities by the most trusted name in marketing measurement.
- Analytical and interactive solution suites under one roof to deliver the best user experience.
- Design a personalised, context-based customer journey to increase conversion efficiency.
- Detect, block, and protect your marketing budget from mobile ad fraud.
- Industry-leading privacy and security practices that ensure customers’ data is always protected and their business is compliant.
AppsFlyer has helped many corporations by providing holistic measurement and insights customers require to calculate the real impact of their marketing campaigns and optimize the Return on Investment (ROI). Through cutting-edge, privacy-preserving measurement, analytics, fraud prevention, and engagement technologies, the solution assists companies in making decisions that are beneficial to their campaign management.
In the meanwhile, KMS Solutions, a regional technology consulting with a strong presence in Vietnam, can thoroughly understand the primary requirements and concerns of local businesses when integrating mobile analytics solutions. By offering a broad spectrum of advanced and innovative technology solutions, especially for data analytics, KMS has empowered enterprises to streamline their analytics processes and embrace product-led growth.
“Mobile-first has become the global standard, and with the increasing number of mobile app customers, Vietnamese businesses are more app-centric yet data risk-averse. With the help of KMS Solutions’ highly-skilled data experts and the privacy-preserving mobile marketing analytics platform of AppsFlyer, corporations can accurately measure their marketing performance and uncover hidden insights while protecting their privacy”, said Tan Tmangraksat, Director of Partner Development, SEAPAC of AppsFlyer.
“In cooperation with AppsFlyer, KMS Solutions has brought advanced Martech analytics suits to software development customers in the Asia Pacific region. This helps to complete our customer care process from consulting, developing, maintaining, to assisting customers in promoting their business through decisions on the basis of user data within the framework of the guarantee, privacy and personalized, contextual experiences”, said Tai Le, SVP, ASEAN Business of KMS Solutions.
Through this collaboration, AppsFlyer and KMS Solutions aim to establish a strong presence in the Vietnamese market and empower businesses to make data-driven decisions that lead to tangible results.
About KMS Solutions
Part of the KMS group, KMS Solutions is a technology consulting firm with a mission to empower digital enterprises and help them operate more effectively by leveraging software engineering excellence, digital capabilities, specialized accelerators, and fit-for-purpose solutions alongside strategic software partners.
KMS Solutions has cooperated with high-end enterprises operating in various industries, including Banks, Financial Services, Insurance Institutions, ISVs, and Healthcare across the Asia Pacific region.
To learn more about KMS Solutions, visit: https://kms-solutions.asia/