Everything You Need to Know about Customer Data Platform (CDP)

Posted by KMS Solutions on Aug 24, 2021 3:24:46 PM

what-is-customer-data-platform-cdp

Across sectors, Customer Data Platform (CDP) has emerged as the ultimate solution for personalized customer experience. According to a report by Forrester, 35% of surveyed companies are planning to invest in CDP in the next 12 months⁠—for many good reasons. The most obvious one is to build a unified profile of customers across all channels (to which 83% of respondents in the report agreed). Two-third of them also appreciated CDP’s ability to personalize experience for both known and unknown customers.

Whether you want to centralize customer data from all channels into one source, to make every bit of data accessible company-wide, or track customer interactions across channels in real-time, CDP can help.

Still, due to the variety of data solutions out there, the term is sometimes mistaken for Customer Relationship Management (CRM) or Data Management Platform (DMP). Before purchasing one, you should understand what CDP is (and what it’s not), as well as how CDP can support your business.

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Topics: Data & Analytics, Digital Banking

What is Business Intelligence (BI)? How Do Businesses Use BI?

Posted by KMS Solutions on Jun 20, 2021 3:04:20 PM

What is Business Intelligence (BI)? How Do Businesses Use BI?

What is Business Intelligence?

Let’s begin the article with the basic definition of the term “Business Intelligence” (BI). In its simplest sense, business intelligence (BI) describes the leveraging of technologies and business processes and methodologies to manipulate and transform data into actionable insights, helping business organizations make informed data-driven decisions. In other words, it supports your business' data & analytics efforts.

Specifically, through various stages of data collection, data formatting, and careful analysis, and so on, along with the use of data infrastructure, tools, and visualizations, companies can get a comprehensive view of their current business state, delivered directly from executive to management of operational teams.

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Topics: Data & Analytics

Using Self-service Data Analytics tool for your Data Visualization

Posted by KMS Solutions on Oct 25, 2020 5:38:17 PM

Using Self-service Data Analytics tool for your Data Visualization

Data visualization used to takes lots of time, labor, and costs. Back then, businesses relied on age-old BI tools to visualize data. The Business Intelligence was so technically complex that, except IT people, no one could properly use it. So they had to hire more developers to run the tool.

All that for a single dashboard that often arrives too late for anyone to use.

This is why more businesses are turning to self-service data analytics tools; ones that not only can automate data visualization, but also offer robust analysis and data exploration.

The tools can work with diverse data sources, pull out only the most relevant datasets, and turn them into beautiful visuals. What's so great about self-service data tools is that they let non-IT users build and customize reporting dashboards on their own, often without any scripting skills or any helps from IT people.

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Topics: Data & Analytics

An Introduction to Data Visualization

Posted by KMS Solutions on Oct 23, 2020 10:31:44 AM

the-definition-of-data-visualization

The way businesses perform data analytics today is very different from the past. Gone are the days when executives have to strain their eyes to read spreadsheets of columns of data.

Now you want to turn data into meaningful charts and graphs that anyone can understand at one glance. This process is widely known as data visualization.

This 5-minute read will give you a general overview of data visualization: what data visualization is, why it matters, and the different types of data visualizations.

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Topics: Data & Analytics

An Introduction to Cloud Data Migration

Posted by KMS Solutions on Sep 20, 2020 12:40:24 AM

what-is-cloud-data-migration

Businesses are moving to the Cloud as their data proliferates beyond their handling. In fact, Application Modernization, together with Cloud Data Migration soon will become mainstream.

In this article,  let’s discover what Cloud Data Migration is, the two methods of doing it, its advantages & disadvantages, and finally some considerations before moving your data to the Cloud.

Table of contents:

1. What is Cloud Data Migration?

2. Cloud Data Migration Methods

3. Benefits of Cloud Data Migration

4. Risks associated with Cloud Data Migration

5. Key Considerations for Cloud Data Migration

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Topics: Data & Analytics

Top 10 Data Analytics Solutions for the APAC region

Posted by KMS Solutions on Jul 7, 2020 12:20:42 AM

More and more businesses in APAC are adopting data analytics solutions to benefit from the ever-growing data volume. According to IDC, the region's market for this technology is likely to hit $27 billion by 2020, at a CAGR of 15.1%. What’s even more surprising is that China, Vietnam, Australia, and the Philippines will see the fastest adoption rate of data analytics solutions. Aside from storing and processing data, data analytics solutions also helps with data visualization and predictive analytics when empowered with AI/ML algorithms.

In this article, let's look at the top 10 solutions for data and analytics, their key features, as well as the pros and cons of each solution.

Top 10 Data Analytics Solutions for the APAC region (1)

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Topics: Data & Analytics

Understand the 4 Types of Data Analytics

Posted by KMS Solutions on Jan 1, 2020 12:28:33 AM

understand the 4 types of data analytics

As you put your toe into data analytics, it may be puzzling at first. This mishmash of technical concepts and algorithmic theories is a pain to digest. Still, it’s better to understand what you are going to do before you are actually doing it. 

In the previous piece, we talked about some of the fundamentals of data analytics. So now let’s dip your toe a little deeper.

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Topics: Data & Analytics

5 Ways Data Analytics Helps Your Business Grow

Posted by KMS Solutions on Dec 19, 2019 12:47:49 PM

5 Ways data analytics can help your business grow

As big data goes on proliferating at full tilt, analytics is the linchpin that holds your business together.

However, there is no shortage of organizations that still refuse to adopt it. They hesitate as to why they have to go through all the hassle if their legacy software could manage to store and visualize their critical information. Locked in the spreadsheet world, these laggards make poor use, or worse, waste their valuable data as a consequence.

In this article, we will look at some of the typical use cases of data analytics and how it can encourage your growth.

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Topics: Data & Analytics

Data Analytics Explained in Plain Language

Posted by KMS Solutions on Nov 26, 2019 4:00:46 PM

Data Analytics Explained in Plain Language edited

Against the backdrop of the ever-competitive market, data analytics comes in to take the central role in the decision-making process across enterprises. Top executives have learned that it is now more imperative than ever to proactively employ data specialists armed with sophisticated analytics tools in place, either through in-house recruiting or outsourcing, to make sure that not a bit of valuable data is left untouched.

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Topics: Data & Analytics

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